Profiling is an important tool at the disposal of today's generation of marketeers. It enables us to segment a market into different groups, allowing us to target a product at specific groups of people.
For instance, there are many different types of shampoo, but realistically we could all use the same type and it would do exactly the same job. The clever part is that the marketing teams behind the various types of shampoo, conditioner and hair products are tapping into people's insecurities by using profiling...they then target these groups to make them think "I need this shampoo for my type of hair"!
STP marketing is the a process that is commonplace today;
S-Segmentation. We use profiling to Segment the market into smaller groups that we can target our product to.
T-Targeting. We target a particular group of people that may be a niche area - people that will believe the product we are selling and buy into the idea we are promoting.
P-Positioning. We position our product in the market so that it is successful and profitable, aiming to be one of the top 3 products in our segment.
Profiling enables us to place our product or service specifically so that certain "profiles" will immediately be attracted to it, thus giving us a far greater chance of being successful.
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1 comment:
Better on the acdemic side now you need more practical applications.
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