Today we performed a plethora of experiments with the overall aim of testing how people perceive things according to their senses. This basically involved the girls having an excuse to eat chocolate and natter about the features and benefits of many different shampoos.
The various experiments included aftershave testing and Diet Coke vs Diet Pepsi. The results of this experiment were pretty conclusive, showing that people preferred the taste of the Diet Pepsi but they could not identify the Diet Pepsi or Diet Coke by taste alone. The exception to this rule was me and in a little experiment of my own I proved that despite being ridiculously hungover my sense of taste was still spot on (me being the only person who identified the Diet Pepsi, of course).
To me the main aim of these experiments was to show that although some products may have distinctive smells or tastes there are a lot more factors to take into account when we are looking at products as a whole. The packaging, taste, smell, etc all contribute to making up a product.
Perception plays a major part in consumer's opinions on products - some people hate the taste of Sambucca, I personally like it. By tuning in to the perceptions of various different stereotypes we can market a product correctly so that it has the best possible chance of being a success.
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1 comment:
Like your style but you are going to have to go into more depth on the academic side
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