Save a tree, eat a beaver

Today we were shown a series of advertisements in order to test out the theory of perception. The idea was to watch the slide show and then after it had finished see which of the adverts we remembered and why. Having watched the first slide show it was clear we would be able to relate our results to the theory of perception.

The outcome of this experiment showed that adverts that used block colour, were basic and humourous would appeal to the male contingent in the room whilst any that required thinking about, used soft colours and possibly included celebrities would appeal more to the females.

In particular an advert for Newcastle Brown Ale containing the punchline "Save a tree, eat a beaver" highlighted this suggestion, as all of the males remembered it (some may even have plans to live by that motto).

The ladies most memorable advert was for the Sarah Jessica Parker perfume "Lovely". The reason they remebered this was it contained a celebrity (of sorts) and the colours were pastel pink and very light. The only other one that seemed to cause a stir was a Paco Rabanne advert that contained a semi-naked bloke (although I cant for the life of me understand what made them remember that?!?)

http://uk.youtube.com/watch?v=XaySc0pp9Yg&feature=related

Just to ram the point home slightly further who do you think the advert above was aimed at? Clearly not the single mum sitting at home watching Jeremy Kyle in the day...unless she knocks back a few cans just to get her through the day.